Projects
Project: Prove AI Brand
Company: Casper Labs
Role: Creative Director
Company
Casper is the first blockchain built specifically for business adoption. Casper’s unique design allows it to adapt and endure with your business over time – and thanks to Casper Labs, organizations building on Casper always have a clear place to turn for dedicated services, support and bespoke software development.
Background
Casper Labs is working with IBM to create an AI governance system powered by blockchain. This system helps companies ensure their AI models meet regulatory standards. It tracks all training data used in the models, creating a permanent record that lets businesses safely engage with AI without legal worries.
Product
“Prove AI” is the first of its kind in creating a revolutionary blockchain-enabled system designed for tamper-proof governance of artificial intelligence, ensuring transparency and accountability in its operations.
Strategy
Casper Labs' innovative first product sparked numerous debates and discussions on whether to utilize the established Casper Labs brand or to create an entirely new brand identity. After careful consideration, we chose a hybrid approach, developing a related sub-brand that maintains a clear connection to the parent brand while also having the potential to succeed independently in the market.
Nidhi Sahgal
Design Director at Audible Amazon
“Travis is a multi talented designer with a keen eye for user experience. He can take requirements, conceptualize, prototype, and execute a very effective, easy-to-use design. His understanding of user experience and front end development made him a valuable member on our team to collaborate effectively between the development and creative team. He is always up to date with the latest technology, apps, games and trends in the online business. He is a pleasure to work with. I would love to work with him again and highly recommend him.”
